Abstract
The development of In-House Graphics capability is becoming a key function of Business and Management and in some instances in-house publishing becomes a feasible complement or extension. Based on case studies, the author suggests an integration of Graphic Designer with Business and Management for efficient computerized visual communication.
To achieve cost-effective solutions for business graphics needs the computerized office effects changes. Adjustments in roles and responsibilities of Designer, Programmer and Business Professionals are necessary to fully utilize these new electronic tools. It is not uncommon, however, to take the new tools and try to continue to work in the previous or usual manner. Being wasteful of resources, both human and machine, is a reason why office Automation, in many instances, has not succeeded.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
References
Sargent, Walter. The Enjoyment and Use of Color. Dover Publications, Inc. 180 Varick Street, New York, N.Y. U.S.A. 1964
Anderson, Donald M. The Art of Written Forms: The Theory and Practice of Calligraphy. Holt, Rinehart and Winston, Inc. 383 Madison Avenue, New York, N.Y. 10017. 1969
Ocvirk, Otto G. and Bone, Robert O. and Stinson, Robert E. and Wigg, Philip R. Art Fundamentals: Theory and Practice. Wm. C. Brown Company, Publishers, Dubuque, Iowa. 1978
Van Uchulen, Rod. Word Processing: A Guide to Typography, Taste, and In-House Graphics. Van Nostrand Reinhold Company, 135 West 50 Street, New York, N.Y. 10020, U.S.A. 1980
Pile, John F. Design: Purpose, Form and Meaning. W.W. Norton & Company, Inc. 500 Fifth Ave. New York, N.Y. 10036. 1979
Bernhard, Alice. Involve Your Graphic Artist/Designer. Business Graphics: Systems Implementation, U.S.A. case studies. Computer Graphics’ 83: International Conference. London, UK. October 1983.
Ellingson, David G. Niels Diffrient: Free to Test the Design Profession. Industrial Design Magazine’s 28th Annual Review, Designer’s Choice’ 82.
Bernhard, Alice. Involve Your Graphic Artist/Designer. Business Graphics: Systems Implementation, U.S.A. case studies. Computer Graphics’ 83: International Conference. London, UK. October 1983
Gates, David. Type. Watson-Guptill Publications, New York, N.Y. U.S.A. 1973
Hanks, Kurt and Belliston, Larry and Edwards, Dave. Design Yourself! William Kaufmann, Inc. One First Street, Los Altos, California 94022. 1978
Pile, John F. Design: Purpose, Form and Meaning. W.W. Norton & Company, Inc. 5 00 Fifth Avenue, New York 10036. 1979
Ocvirk, Otto G. and Bone, Robert O. and Stinson, Robert E. and Wigg, Philip R. Art Fundamentals: Theory and Practice. Wm. C. Brown Company, Publishers, Dubuque, Iowa. 1978.
Frye, Norma. Computer Slide Making in a Media Service Department. IEEE Computer Graphics and Applications. Vol. 3, No. 4 (ISSN 0272-1716), Jul. 1983. p.47.
Van Uchelen, Rod. Word Processing: A Guide to Typography, Taste, and In-House Graphics. Van Nostrand Reinhold Company, 135 West 50 Street, New York, N.Y. 10020, U.S.A. 1980
Stankowski, Anton. Visual Presentation of Invisible Processes: How to illustrate invisible processes in graphic design. Arthur Niggli Ltd. Teufen AR (Switzerland).
Ellingson, David G. Niels Diffrient: Free to Test the Design Profession. Industrial Design Magazine’s 28th Annual Review, Designer’s Choice’ 82.
Huelskoetter, Wayne R. The Evolution of Computerized Presentation Graphics at Dicomed. IEEEComputer Graphics and Applications. Vol. 3, No. 4 (ISSN 0272-1716), Jul. 1983. pp. 15–23.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 1985 Springer-Verlag Tokyo
About this paper
Cite this paper
Bernhard, A. (1985). New Office Automation Environment: In-House Graphics and Publishing Capabilities. In: Kunii, T.L. (eds) Frontiers in Computer Graphics. Springer, Tokyo. https://doi.org/10.1007/978-4-431-68025-3_17
Download citation
DOI: https://doi.org/10.1007/978-4-431-68025-3_17
Publisher Name: Springer, Tokyo
Print ISBN: 978-4-431-68027-7
Online ISBN: 978-4-431-68025-3
eBook Packages: Springer Book Archive