Human-Agent Participation in a Business Simulator
- 108 Downloads
This paper proposes a novel approach to business simulator development in marketing domains. We are conducting an educational course, which consists of (i) a simple gaming experiment among human students and multiple software agents, (ii) home-made simulator implementation by the students themselves using a business model description language (BMDL), Agent Rules in Ruby Language, and a business model development system (BMDS). Our course is unique in the sense that, through the business simulation, we aim to develop students’ skills (1) to implement their own specific models of business firms, (2) to develop information systems for the firms, (3) to grasp decision making procedures by the players, and (4) to understand business processes among companies. This paper describes the background and motivation, basic principles, the architecture and implementation, and their experiments.
KeywordsMulti agent Gaming simulation Business game Business simulator Human-machine participation
Unable to display preview. Download preview PDF.
- Barreteau, O., Bousquet, F., Attonaty, J.-M.(2001): Role-playing games for opening the black box of multi-agent systems:method and lessons of its application to Senegal River Valley irrigated systems. Journal of Artificial Societies and Social Simulation, Vol. 4, No. 2.(http://jasss.soc.surrey.ac.uk/4/2/5.html)
- Elgood, Chris. (1993): Handbook of Management Games. Gower Press.Google Scholar
- Fujimori, H., Kuno, Y., Shirai, H., Suzuki, H., Terano, T.(1999): Alexander Islands: GSSM Tiny Business Simulator on the WWW. S. Morgan, D. Page (eds.): Developments in Business Simulation and Experiential Learning, Vol. 26, (Proc. ABSEL′99), pp. 224–225.Google Scholar
- Hare, M., Gilbert, N., Medugno, D., Asakawa, T., Heeb, J., Pahl-Wost, C.(2001): The development of an internet forum for long-term participatory group learning about problems and solutions to sustainable urban water supply manegement.Online Mediation Workshop 2001, ETH, Zurich. (http://ais.gmd.de/~maerker/onlinemediation/workshop2/).
- Henshaw, R. C, Jackson, J. R.(1984): The Executive Game. Richard D. Irwin, Inc.Google Scholar
- Matsumoto. Y (1996): http://www.ruby-lang.org/
- Richardson, G. P., Pugh, A. L.(1982):Introduction to System Dynamics Modeling with DYNAMO. Productivity Press.Google Scholar
- Rye, David E.(1994): The Corporate Game: a Computer Adventure for Developing Business Decision-Making Skill. McGraw-Hill.Google Scholar
- Terano, T., Suzuki, H., Kuno, Y., Fujimori, H., Shirai, H., Nishio, C, Ogura, N., Takahashi, M.(1999): Understanding Your Business through Home-Made Simulator Development. Developments in Business Simulation and Experiential Learning, Vol. 26, (Proc. ABSEL′99), pp. 65–71.Google Scholar