Trends in Multinational Strategies and Organizations in the Asia-Pacific

  • Michael J. Enright


Multinational companies face a variety of forces that are shaping their strategies and organizations. The globalization of competition, the localization of competitive advantage, and technological change, are affecting multinationals all over the world. For some traditional multinational companies, and for many new firms, modern developments will provide opportunities for them to develop and exploit competitive advantages across wider and wider markets. For others, the speed and scope of the challenge will be too much to handle. Today, rapid changes in the world economy present unprecedented challenges and opportunities. The interaction of product markets, service markets, financial markets, macroeconomics, public policy, and business strategy is reshaping firms, industries, cities, and entire economies.


Foreign Direct Investment Chinese Mainland Multinational Company Multinational Firm Japanese Firm 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Japan 2002

Authors and Affiliations

  • Michael J. Enright
    • 1
  1. 1.The University of Hong KongHong Kong

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