Evolution of Global Product Development Strategy: A Case of “Asia Car”

  • Takahiro Fujimoto
  • Yasuo Sugiyama
Conference paper


The purpose of this paper is to explore dynamic aspects of strategy formation in global product development. By describing and analyzing design and organizational choices of some Japanese automakers for products targeting the Southeast Asian markets, particularly in Indonesia, we aim to better understand how international manufacturing firms try to balance goals that often contradict: to adapt their products and activities to local requirements, and to enjoy scale or scope economies through standardized global operations and resources. We pay special attentions to the dynamic nature of a firm’s capability-building or organizational learning, through which its product design strategies, organizational capabilities, and its environments co-evolve over time.


Product Development Home Country Dynamic Capability Commercial Vehicle Organizational Capability 
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Copyright information

© Springer Japan 2002

Authors and Affiliations

  • Takahiro Fujimoto
    • 1
  • Yasuo Sugiyama
    • 2
  1. 1.The University of TokyoJapan
  2. 2.Kyoto UniversityJapan

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