Advertisement

The Tire Industry: A Comparative Study About the Strategy of Internationalization of French and Japanese Multinationals

  • Françoise Guelle
Conference paper

Abstract

Strong postwar popularity of the automobile supported the redevelopment of the tire industry, which increased its capital investment, expanded the product lines and continued to growth through the 1970s. The technological innovation of the radial tire allowed French tiremaker Michelin to improve the major qualities of its tires and to expand abroad. In the early 1970s, competition among radial tire makers became severe in the US as well as in Europe, instead, insulated in Japan, Japanese carmakers bought Japanese tires knowing they inferior to European ones. That support provided them with the resources and the time to improve and progress, both in terms of market and technology to internationally competitive levels.

Keywords

National Highway Traffic Safety Administration Truck Tire Rubber Company Tire Industry Japanese Foreign Direct Investment 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Asian Development Bank, Thant Myo, Min Tang, Kakazu Hiroshi (eds.) (1998) Growth Triangles in Asia, A New Approach to Regional Economic Cooperation, Second Edition, Hong Kong, Oxford University Press.Google Scholar
  2. Beechler, Schon L. and Bird, Allan, (eds.) (1999) Japanese Multinationals Abroad, Individual and Organizational Learning, New York, Oxford University Press.Google Scholar
  3. Darmon, Olivier. (1997) Le grand siecle de Bibendum, Paris, Hoebeke.Google Scholar
  4. European Rubber Journal (November 1999) Global Tyre Report, Crain PublicationsGoogle Scholar
  5. Hout, Thomas. Porter, Michael, and Rudden, Eileen. (1994) “ How Global Companies Win Out,” in The Harvard Business Review Book Series: Global Strategies, Insights from the World’s Leading Thinkers, pp. 29-46.Google Scholar
  6. Japan Automobile Tire Manufacturers Association (JATMA) (1999) Tire Industry of Japan, Tokyo, 27p.Google Scholar
  7. Kierzkowski, Hendryk. (ed.) (1984) Monopolistic Competition and International Trade, New York, Oxford University Press.Google Scholar
  8. Krugman, Paul. “Import Protection as Export Promotion: International Competition in the Presence of Oligopoly and Economics of Scale,” in Kierzkowski Hendryk (ed.), Monopolistic Competition and International Trade, New York, Oxford University Press, pp. 180–193.Google Scholar
  9. Lottman, Herbert. (1998) Michelin, 100 ans d’aventures, Paris, Flammarion.Google Scholar
  10. Low, Linda and Toh, Mun Heng. (eds.) (1993) “Regional Cooperation and Growth Triangles in ASEAN; Singapore, Times Academic Press.Google Scholar
  11. Michelin (2000) Oser-To dare, CD Rom, Clermont-Ferrand.Google Scholar
  12. Moulin-Bourret, Annie. (1997) Guerre et Industrie, Clermont-Ferrand 1912–1922: la Victoire dupneu, Clermont-Ferrand, Institut d’etudes du Massif Central, Tome I + Tome II.Google Scholar
  13. Ohmae, Kenichi. (1994) “The Global Logic of Strategic Alliances,” (1989) reprinted in Global Strategies, Insights from the World’s Leading Thinkers, The Harvard Business Review Book Series, pp. 109-128.Google Scholar
  14. Perlmutter, Howard V. and Heenan David A.(1994) “Cooperate to Compete Globally,” (1986) reprinted in Global Strategies, Insights from the World’s Leading Thinkers, The Harvard Business Review Book Series, pp. 129-141.Google Scholar
  15. Porter, Michael E. (1985) Competitive Advantage, Creating and Sustaining Superior Performance. New York: The Free Press, 557 p.Google Scholar
  16. Ramstetter, Eric. (1998) “Measuring the size of foreign multinationals in the Asia-Pacific,” in Thompson Grahame (ed.), Economic Dynamism in the Asia-Pacific, New York, Routledge, pp. 185–212.Google Scholar
  17. Westney Eleanor D. (1999) “Changing Perspectives on the Organization of Japanese Multinational Companies,” in Beechler Schon L., Bird Allan (eds.), Japanese Multinationals Abroad, Individual and Organizational Learning, New York, Oxford University Press, pp.11–29.Google Scholar

Copyright information

© Springer Japan 2002

Authors and Affiliations

  • Françoise Guelle
    • 1
  1. 1.Université Jean Moulin-Lyon 3France

Personalised recommendations