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New Challenges for the Artist-Enterprise

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The Artist–Enterprise in the Digital Age

Part of the book series: Creativity, Heritage and the City ((CHC,volume 1))

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Abstract

Today, an artist’s creativity depends in a large measure on his ability to build networks and coordinate assorted skills. This is particularly true of the leading audio-visual companies and to a lesser degree of sculptors, small dance companies, eco-museums, etc. But even in the latter instances, artists have to depend on computer software, logistic and marketing services and sources of funding. They are therefore obliged to adopt a business model. This is not a recent phenomenon, because if one looks at the way Rubens and Titian ran their studios, it could be said that they were the forerunners of Walter Disney and Andy Warhol.

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Notes

  1. 1.

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Authors and Affiliations

  1. University Paris I Panthéon-Sorbonne, Paris, France

    Xavier Greffe (Emeritus Professor)

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  1. Xavier Greffe
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Greffe, X. (2016). New Challenges for the Artist-Enterprise. In: The Artist–Enterprise in the Digital Age. Creativity, Heritage and the City, vol 1. Springer, Tokyo. https://doi.org/10.1007/978-4-431-55969-6_2

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  • DOI: https://doi.org/10.1007/978-4-431-55969-6_2

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  • Publisher Name: Springer, Tokyo

  • Print ISBN: 978-4-431-55967-2

  • Online ISBN: 978-4-431-55969-6

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