Co-creation of Value Through Initiative of a Leader Company and Collaboration of Participating Companies—Case Study of Fujisawa Sustainable Smart Town

  • Nobuyuki Tokoro
Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)


In this chapter, I will examine a smart city construction project which Panasonic , one of Japan’s major electronics manufacturers, is currently promoting in Fujisawa City in Kanagawa Prefecture. This project is based on Panasonic’s commitment under its new management strategy to provide “comprehensive solutions for the entire house, entire building, and entire town,” and Panasonic is playing the leading role in all aspects of the project from the drafting of the plans to their execution. In addition to Panasonic, however, a large number of partner companies are participating in the project. Therefore, it cannot be said that it is a 100 % Panasonic project. Furthermore, the local government of Fujisawa City is also involved in the project to some extent.


Smart City Storage Batterie Energy Management System Kanagawa Prefecture Commercial Facility 
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Copyright information

© Springer Japan 2016

Authors and Affiliations

  1. 1.College of Commerce and Graduate School of Business AdministrationNihon UniversitySetagaya-kuJapan

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