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How to Survey PEBs

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Pro-environmental Behaviors
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Abstract

To know the current condition of people’s environmental attitudes and practice rates of PEBs, questionnaire surveys are possible ways to collect data. In this chapter, the basic elements of questionnaire surveys are explained. In the first section (4.1), the ways to prepare the question items are explained. Then, in Sect. 4.2, the scales, especially about the scales for environmental attitudes and personalities, are explained. In this section, you can find various items previously proposed by many studies to measure environmental attitudes. Besides, two personalities which can have some relationships with environmental attitudes, such as “cultural theory” and “locus of control,” are explained and items to measure these personalities are also shown. In Sect. 4.3, the points which you should have in mind when you decide the wording of questions are explained. In Sect. 4.4, various methods of questionnaire surveys, such as interviews and postal surveys, are explained, and the details of online questionnaire are particularly explained. Finally, after getting the data, you need some statistical analyses. In the final section (4.5), the basic data handling ways including statistical analyses are explained.

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Kurisu, K. (2015). How to Survey PEBs. In: Pro-environmental Behaviors. Springer, Tokyo. https://doi.org/10.1007/978-4-431-55834-7_4

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