Theory for Behavior Modification Process for Cooperation

  • Satoshi FujiiEmail author


The reason why the three psychological factors, knowledge, trust, and moral obligation explained in the previous chapter facilitate people’s cooperation is because a social dilemma has its own unique benefit structure. That is to say, because there exists a social situation which involves such relationships with others as competition and cooperation, these three factors can facilitate people’s cooperation.


Psychological Factor Behavioral Intention Behavioral Control Moral Obligation Cooperative Behavior 
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Copyright information

© Springer Japan 2017

Authors and Affiliations

  1. 1.Department of Urban ManagementKyoto UniversityKyotoJapan

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