Entrance to the Japanese Market

  • Ralf Bebenroth


This chapter examines foreign firms’ perceptions of market barriers related to the access, quality of inter-organizational institutions and their market commitment and performance in Japan. Findings suggest that foreign firms that perceive a higher level of macro-level institutional barrier are likely to have an unfavorable assessment of the accessibility of the Japanese distribution system. It was also found that firms with a favorable assessment of the accessibility of the Japanese distribution system are likely to develop better inter-organizational networks. Finally, the findings suggest that firms with a higher level of commitment to and performance in Japan are characterized by a favorable assessment of the accessibility of the Japanese distribution system and having better inter-organizational networks. However, years of experience in Japan or support of Sogo Shosha did not influence firms’ perceived institutional barriers.


Distribution System Foreign Market Foreign Firm Market Entry Informal Institution 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Japan 2015

Authors and Affiliations

  1. 1.Kobe University Research Institute for Economics & Business Administration (RIEB)KobeJapan

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