Abstract
The purpose of this work is to examine the extent to which services and service innovation can contribute to sustainable development in its environmental dimension. The supposed immateriality of services seems to argue in favour of their natural sustainability. This is actually just a myth – one we examine the roots of and which we refute. This calling into question of the naturally green services myth does not, however, mean that the greening of the economy cannot rely on services. On the contrary, greening also fundamentally depends on innovation dynamics being implemented in or by services.
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Notes
- 1.
It should be noted that this is a positive myth, while the service economy is more verbose in negative myths: for a discussion of these myths, see Gallouj (2002).
- 2.
Data from CITEPA: Centre Interprofessionnel Technique d’Etudes de la Pollution Atmospherique [Interprofessional Technical Center for the Study of Atmospheric Pollution] concerning CO2 emissions, excluding LULUCF (Land Use, Land-Use Change and Forestry).
- 3.
For a review of the debates on services in economic thought, see Delaunay and Gadrey (1992).
- 4.
Smith provides a number of examples of service providers including domestic servants, servants of the state, servants of the church, artists, lawyers, doctors, etc.
- 5.
CEREN: Centre d’Etudes et de Recherches Economiques sur l’Energie [Centre for Economic Studies and Research on Energy]. This is the major French organization supplying energy statistics on the tertiary sector.
- 6.
In other respects, and primarily, regression strategies aim more, as we have already stated (see Sect. 1.4), to industrialize the service, to make it less intangible, less interactive.
- 7.
For example, passenger or goods transportation systems, cooking and refrigeration systems, cleaning systems, various kinds of dispensing machines, visitor attractions, biomedical or bio-pharmacological innovations, etc.
- 8.
For example, new consultancy methodologies, new health or cleaning protocols
- 9.
This is sometimes a marketing discourse.
- 10.
An illustration is provided in the area of rental and leasing photocopiers.
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Djellal, F., Gallouj, F. (2016). Service Innovation for Sustainability: Paths for Greening Through Service Innovation. In: Toivonen, M. (eds) Service Innovation. Translational Systems Sciences, vol 6. Springer, Tokyo. https://doi.org/10.1007/978-4-431-54922-2_9
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