Company Mythology

  • Koichiro Hioki
  • Hirochika Nakamaki
Part of the Translational Systems Sciences book series (TSS, volume 4)


Company mythologies relate to contemporary narratives, its characters, settings, developments, and endings. Company management is often associated with something mysterious. When people tell how the livelihood community is formed and exists in the world, a mythological system is employed. Contemporary company is no exception. The founder of Panasonic, Konosuke Matsushita, is even identified as a “god of management.” The company itself is also surrounded by many “myths” which are created, demystified, and revived. In this chapter, three types of mythology are discussed, namely, the founding myth, the hero myth, and the brand myth. By regarding company as a cultural community or livelihood community, statements shared by the community members can be analyzed from the perspective of mythology.


Livelihood Community Salaried Worker Company History Organizational Code Luxury Brand 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Japan 2016

Authors and Affiliations

  1. 1.Faculty of Business AdministrationTottori University of Environmental StudiesTottoriJapan
  2. 2.Suita City MuseumSuitaJapan

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