Company Mythology

Part of the Translational Systems Sciences book series (TSS, volume 4)


Company mythologies relate to contemporary narratives, its characters, settings, developments, and endings. Company management is often associated with something mysterious. When people tell how the livelihood community is formed and exists in the world, a mythological system is employed. Contemporary company is no exception. The founder of Panasonic, Konosuke Matsushita, is even identified as a “god of management.” The company itself is also surrounded by many “myths” which are created, demystified, and revived. In this chapter, three types of mythology are discussed, namely, the founding myth, the hero myth, and the brand myth. By regarding company as a cultural community or livelihood community, statements shared by the community members can be analyzed from the perspective of mythology.


Livelihood Community Salaried Worker Company History Organizational Code Luxury Brand 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Barthes R (1957a) Mythologies. Les Lettres nouvelles, Paris. Japanese edition: Barthes R (1967) Shinwa sayō (trans: Shinozawa H). Gendaishichō shinsha, TokyoGoogle Scholar
  2. Barthes R (1957b) Modern mythology. Les Lettres nouvelles, Paris. Japanese edition: Barthes R (2005) Gendai no shinwa (Roran baruto chosakushū 3) (trans: Shimozawa K). Misuzu shobō, TokyoGoogle Scholar
  3. Baudrillard J (1970) The consumer society: myths and structures. Denoël, Paris. Japanese edition: Baudrillard J (1979) Shōhi shakai no shinwa to kōzō (trans: Imamura H, Tsukahara F). Kinokuniya shoten, TokyoGoogle Scholar
  4. Hioki K (1998) Shaen kyōdōtai no genzai (Company related community now) (in Japanese) In: Nakamaki H (ed) Kyōdōtai no 20 seiki (Twentieth century of the communities). Domesu shuppan, TokyoGoogle Scholar
  5. Kodama T (2009) ‘Kakarichō’, Yamaguchi Hitomi no shoseijutsu (‘Assistant Manager’, Office Politics of Hitomi Yamaguchi) (in Japanese). Chikuma Shobō, TokyoGoogle Scholar
  6. Matsumura K (2000) ‘Kenkyū dōkō/shinwagaku’ (‘Research trend/mythology’) (in Japanese). Esukiisu (esquisse), no. 99, Wakō university, Saitama, JapanGoogle Scholar
  7. Matsumura K (2010) Shinwa shikō I Shizen to ningen (Thinking of mythology I nature and humans) (in Japanese). Gensōsha, TokyoGoogle Scholar
  8. Merton R (1949) Social theory and social structure. The Free Press, New York. Japanese edition: Merton R (1961) Shakai riron to shakai kōzō (trans: Mori T et al.). Misuzu shobō, TokyoGoogle Scholar
  9. Mitsui I (2010) ‘“Matsushita sekai” e no apurōchi–Keiei jinruigaku no shiten–‘Matsushita sekai (kosumosu)’ no keiei jinruigakuteki kōsatsu (1)’ (‘An approach to Matsushita’s Cosmos: a perspective to anthropology of administration–study on Matsushita’s Cosmos from a perspective of anthropology of administration (1)’) (in Japanese). Ronsō Matsushita Konosuke (Annals Matsushita Konosuke) 14Google Scholar
  10. Nakamaki H (ed) (1989) Gendai nihon no ‘shinwa’ (‘Mythology’ of Japan Today) (in Japanese). Domesu shuppan, TokyoGoogle Scholar
  11. Nakamaki H (1992) Mukashi daimyō, ima kaisha–Kigyō to shūkyō (Feudal lord in the past, company today: companies and religions) (in Japanese). Tankōsha, KyotoGoogle Scholar
  12. Nakamaki H (2004) The vitalistic conception of salvation: Konosuke Matsushita and Yukio Funai. In: Religion and Society, special issue: records of the 2002 workshops, TokyoGoogle Scholar
  13. Nakamaki H (2007) ‘Gendai no shinwa–Kaisha hen’ (Contemporary mythology on corporation) (in Japanese). In: Matsumura K, Yamanaka H (eds) Shinwa to Gendai (Mythology and today), Riton shuppan, TokyoGoogle Scholar
  14. Nakamaki H, Hioki K (eds) (2003) Kigyō hakubutsukan no keiei jinruigaku (Anthropology of administration in the company museums) (in Japanese). Tōhō Shuppan, OsakaGoogle Scholar
  15. Nakamura S (2002) Sukina koto dake yareba ii (Do only what you like) (in Japanese). Bajiriko, TokyoGoogle Scholar
  16. Yoneyama T (1981) Dōjidai no jinruigaku–Mure shakai kara hitorimono shakai e (Anthropology of the same age: from group society to society of single persons) (in Japanese). NHK Books, TokyoGoogle Scholar

Copyright information

© Springer Japan 2016

Authors and Affiliations

  1. 1.Faculty of Business AdministrationTottori University of Environmental StudiesTottoriJapan
  2. 2.Suita City MuseumSuitaJapan

Personalised recommendations