Decision-Making Phenomenon and Behavioral Decision Theory

  • Kazuhisa Takemura


This chapter first presents the conceptual framework of the decision-making phenomenon, which is apparently almost universal among decision-making studies and which explains how decision-making under certainty, risk, and uncertainty can be understood. Consequently, the way in which behavioral decision theory is positioned in the study of decision-making and how it is related to other theories of decision-making are explained.


Interest Rate Preference Relation Binary Relation Normative Theory Preference Structure 
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Copyright information

© Springer Japan 2014

Authors and Affiliations

  • Kazuhisa Takemura
    • 1
  1. 1.Department of PsychologyWaseda UniversityTokyoJapan

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