Abstract
The society has been fast advancing toward a service-based economy. This phenomenon, common to both developed and developing countries, results from the growth of the service sector’s share of the economy, spurred by rapid growth in service industries consequent to increased social sophistication and diversification. This affects the research and development (R&D) organization, so R&D outcomes are expected to contribute to service innovation. Based on these phenomena, a program concept is introduced to the government-funded R&D to strengthen the linkage between R&D and innovation. In addition, service R&D has been focused triggered by service science initiatives. This chapter discusses service R&D program design for service innovation. Most of the design activities are done at the planning phase. However, the execution-phase activities are more important to achieve program-level objectives by strengthening the linkage between R&D and innovation. These interactions between a program and projects create values that are not expected at the planning phase, so we should have a program management to encourage these post-value co-creation characteristics.
An earlier version of this paper was presented at the Human Side of Service Engineering (HSSE) in 2012 (Sawatani and Arimoto 2012).
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Sawatani, Y., Fujigaki, Y. (2015). Service R&D Program Design Aiming at Service Innovation. In: Kijima, K. (eds) Service Systems Science. Translational Systems Sciences, vol 2. Springer, Tokyo. https://doi.org/10.1007/978-4-431-54267-4_10
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DOI: https://doi.org/10.1007/978-4-431-54267-4_10
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