Health communication is defined as a key strategy to inform the public about health concerns and to maintain important health issues on the public agenda. Well-designed and comprehensive health communication based on appropriate theories and models including Health Belief Model, Planned Behavior Model, Stages of Change Model, Diffusion of Innovation, and Social Marketing will be effective in changing knowledge, attitudes, and social norms and behaviors among targeted populations. There are many effective health promotion and education programs adopting health communication as a strategy on various levels, from an individual level that of a whole society. The evidence of such programs has been accumulated. Theories and practices of health communication are essential and useful in carrying out health promotion and education effectively.


Health Communication Health Literacy Social Marketing Mass Media Campaign Skin Cancer Prevention 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer 2011

Authors and Affiliations

  1. 1.Department of Community Health and MedicineYamaguchi University School of MedicineUbeJapan
  2. 2.Global Health CommunicationsOsakaJapan

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