This chapter introduces the analytical methods applied to the collected data sample. First, the structure of the questionnaire is introduced. This is followed by a description of the approach of the pretest, and thereafter, an explanation of the data collection process. In addition, the data sample is described, and the methodical approach is explained in further detail.


Sales Growth Interview Partner Technological Turbulence Regression Imputation Pretest Interview 
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© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden 2007

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