This chapter discusses the various aspects of the methodology employed by this thesis to evaluate the developed model and the resulting hypotheses. The chapter is divided into 5 parts: It starts off by describing the overall scheme of the empirical research, focusing on the data collection and analysis. The second part focuses on the questionnaire development, the pretesting procedures, and the main constructs’ measurement, while the following part describes the survey implementation. The penultimate part emphasizes the demographics of the responses. The chapter is concluded with an overview of the statistical procedures applied during the hypothesis testing, and a discussion of the reliability and viability of the constructs in this research.
KeywordsConvergent Validity Market Power Absolute Performance Descriptive Research Acquisition Experience
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