Description and assessment of cases on market entry strategies of foreign companies in Indian telecom market
Chapter IV of this book describes and assesses cases on market entry strategies of foreign companies in Indian telecom market. Numerous foreign companies from Americas, Europe and Asia are operating in the services, equipments and infrastructure segments of telecom market in India. A number of them have established a strong hold in India, though several have left the market after burning their fingers. This chapter presents the cases of four foreign companies that tried to penetrate the India telecom market. The companies are from different parts of the world and operate in different segments of the telecom sector. All of these are leading companies either in the world market or in their domestic market in various cutting edge technologies. Yet some were successful and some unsuccessful in the Indian telecom market. For some, India was the first market in the international arena; for others, it was just one more country internationally. There were various reasons for their successes and failures, which can be understood from the cases.
KeywordsMarket Research Joint Venture Market Entry Foreign Company Indian Market
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