Abstract
Chapter II of this book focuses on strategic management and market entry strategies in management literature. The chapter intends to achieve the following goals in relation to the literature:
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Goal 1
Understanding strategic management and strategies in general, and market entry strategies in particular
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Goal 2
Identifying the process and criteria for a good market entry strategy.
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© 2007 Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden
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(2007). Strategic management and market entry strategies in the literature. In: Market Entry Strategies of Foreign Telecom Companies in India. DUV. https://doi.org/10.1007/978-3-8350-9453-6_2
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DOI: https://doi.org/10.1007/978-3-8350-9453-6_2
Publisher Name: DUV
Print ISBN: 978-3-8350-0607-2
Online ISBN: 978-3-8350-9453-6
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