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Strategic management and market entry strategies in the literature

Abstract

Chapter II of this book focuses on strategic management and market entry strategies in management literature. The chapter intends to achieve the following goals in relation to the literature:
  1. Goal 1

    Understanding strategic management and strategies in general, and market entry strategies in particular

     
  2. Goal 2

    Identifying the process and criteria for a good market entry strategy.

     

Keywords

Strategic Management Joint Venture Foreign Market Business Strategy Local Responsiveness 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden 2007

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