Theoretical and practical implications
Based on the empirical results of the foregoing chapter as well as on the theoretical argument of the first part of the thesis, this chapter will highlight implications for theory as well as for practice. First, implications with regard to transaction cost theory will be elaborated and a new service typology will be developed that invokes script-related dimensions and transaction cost theory at its core. Then, the chapter will expand upon the consequences for various theoretical subjects such as service engineering and service innovation as well as service export. New research paths that have been elicited through the discussion will be proposed. Thereafter, the chapter will focus on propositions for the company that has been hosting the research study.
KeywordsService Provider Transaction Cost Service Process Service Innovation Customer Participation
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