Abstract
This chapter is concerned with the analysis and the interpretation of the data collected. In that context, the distinct data collection methods described earlier serve different purposes: whereas the quantitative data of the survey is explicitly used to test the hypotheses, the data generated through content analysis and expert interviews supplies information to answer the research questions from a broader perspective and interpret the data in a more integrated and comprehensive manner.
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© 2006 Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden
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(2006). Data analysis and interpretation. In: Customer Processes in Business-to-Business Service Transactions. DUV. https://doi.org/10.1007/978-3-8350-9447-5_7
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DOI: https://doi.org/10.1007/978-3-8350-9447-5_7
Publisher Name: DUV
Print ISBN: 978-3-8350-0601-0
Online ISBN: 978-3-8350-9447-5
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