The conceptual model
In the preceding part of the thesis, the theoretical framework was developed and relevant variables were identified. Those variables were also explained as they were generated from the research literature examined. The next step is now to design the research study accordingly so that the essential data can be collected. By means of gathering and analyzing that data, the chosen model can be tested in terms of fitness, suitability and applicability to problem situations such as the one under consideration.
KeywordsTransaction Cost Customer Satisfaction Service Process Process Success Service Transaction
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