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Abstract

In service transactions, customers inevitably form part of the production process even though they generally do not ask for being involved in it. The notion of customers as co-producers and contributors in a service process has long been acknowledged. Yet, little is actually known about the customer process itself.

Keywords

Transaction Cost Service Process Service Blueprint Reduce Transaction Cost Transaction Cost Theory 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden 2006

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