The decision model proposed in the previous chapter has demonstrated the various transaction cost economizing effects of alternative key account management organizations. Each organizational option has been assessed according to its ability to economize on specific transaction cost economics characteristics. However, these economizing effects have scarcely been put into a management context, i.e. a comprehensive discussion of the costs (set-up costs) and benefits (transaction cost savings) of implementing one of these decision alternatives.


Transaction Cost Decision Model Management Implication Business Unit Decision Alternative 
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© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden 2006

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