The study is based in the field of strategic management, more specifically in strategy process research. Acknowledging the inherent inter-linkages between strategy process and strategy content, the study will include content elements in order to generate more holistic insights in the forming of strategies. The theoretical background of the study, however, remains the field of strategy process research.


Theoretical Background Strategic Management External Actor Stakeholder Theory Institutional Theory 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden 2006

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