Factors determining Market Entry Policy of chosen German Companies — An Empirical Study
Chapter five contains the empirical side of this dissertation. The first section (5.1) describes the research methods employed including interview structure as well as industry and firm selection. The second and third section (5.2 and 5.3) contain all conducted case studies. Case studies are divided into two subchapters by industry: Technology and Infrastructure.
KeywordsInvestment Project Market Entry Business Unit Limited Company Management Board
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