Factors determining Market Entry Policy of chosen German Companies — An Empirical Study


Chapter five contains the empirical side of this dissertation. The first section (5.1) describes the research methods employed including interview structure as well as industry and firm selection. The second and third section (5.2 and 5.3) contain all conducted case studies. Case studies are divided into two subchapters by industry: Technology and Infrastructure.


Investment Project Market Entry Business Unit Limited Company Management Board 
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© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden 2006

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