The Polish Market — Opportunities and Challenges for German Investors

Abstract

As discussed in the previous chapter, entering foreign markets depends, among other criteria, on the position of a firm in its current markets and conditions in the target markets. Therefore, chapter 4 presents an overview of the economic situation in Poland and Germany and then describes the market conditions of the infrastructure and technology industries, which are the focus of the empirical research. This chapter can therefore be seen as an introductory chapter to the empirical research.