Chapter Contents: This chapter introduces the doctoral research project, hereby outlining why such research has been carried out (1.1 Motivation), and placing the research in context as well as presenting the research objectives and questions (1.2 Research Focus). Finally, the contents of the chapters within this thesis are outlined (1.3 Organization).
KeywordsGerman Company Critical Success Factor Client Perspective Conduct Literature Review Doctoral Research Project
Unable to display preview. Download preview PDF.