Empirical Investigation: Nokia study
The application of the Price Estimation scene (PE scene) in a real-world scenario is the main objective of this chapter. This was performed among the customers of the online shop of Nokia in Germany in October 2004. It will be illustrated how this PE scene delivers individual level estimations for willingness-to-pay (WTP) that can be used for market simulations. The goal of the simulations is to optimize bundling strategies for joint sales of a telephone with a contract and suitable accessories in the online shop.
KeywordsReservation Price Conjoint Analysis Optimal Price List Price Online Shop
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