Price Estimation Scene (PE Scene)
In this chapter a novel approach to estimate willingness-to-pay (WTP) is presented. In previous chapters it has been established that it is important to have a surveying instrument that can estimate willingness-to-pay at the individual level based on each respondent’s provided information only. The method is as an additional interview scene which is an extension to conjoint analysis. We call this new interview scene “Price Estimation Scene” (PE scene).
KeywordsReservation Price Conjoint Analysis Product Configuration Battery Charger Bisection Search
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