Conjoint Analysis in Pricing Studies


This chapter discusses how pricing studies are performed when conjoint analysis is applied. The general approach is to include price in the conjoint study as yet another attribute. We will explain how this is done, and review a selection of publications which explicitly focus on the estimation of willingness-to-pay (WTP).


Exchange Rate Price Level Reservation Price Conjoint Analysis Attribute Price 
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© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden 2006

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