In the previous chapter the ongoing research in the estimation of willingness-to-pay (WTP) was reviewed, providing an overview of the different methods and discussing advantages and disadvantages. Also, reviewed were the different methods in respect of their ability to estimate consumers’ preferences at the individual level.


Attribute Level Conjoint Analysis Orthogonal Design Full Profile Partial Profile 
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© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden 2006

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