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Abstract

In the previous chapter the ongoing research in the estimation of willingness-to-pay (WTP) was reviewed, providing an overview of the different methods and discussing advantages and disadvantages. Also, reviewed were the different methods in respect of their ability to estimate consumers’ preferences at the individual level.

Keywords

Attribute Level Conjoint Analysis Orthogonal Design Full Profile Partial Profile 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden 2006

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