Abstract
Setting the right price for a product or service is one of the hardest things for a marketer. In many cases the perception of a product or service by the customers is the cornerstone to successful pricing. Unexploited diversification and pricing potentials are often the main driving forces for dramatic price developments and the origin for diversified product offerings.
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© 2006 Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden
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(2006). Introduction. In: Estimation of Willingness-to-Pay. DUV. https://doi.org/10.1007/978-3-8350-9244-0_1
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DOI: https://doi.org/10.1007/978-3-8350-9244-0_1
Publisher Name: DUV
Print ISBN: 978-3-8350-0399-6
Online ISBN: 978-3-8350-9244-0
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