Market Introduction of Mobile Internet Services: Innovative Performance in Japan and Europe
Chapter 3 indicated that organisational problems were at the heart of innovational challenges that arose in the process of developing mobile Internet services. The previous analysis of the innovator teams in Chapter 4 led to the hypothesis that European and Japanese teams embodied different structural strengths and weaknesses, which could be expected to influence the teams' capabilities to solve these organisational issues (i.e. the fit between team behaviour and innovational challenges). European teams, in particular, could be expected to face higher frictions while specifying interfaces than their Japanese counterparts. In order to achieve the same level of interface quality, European players were required to compensate for the frictions with greater efforts in testing activities.
KeywordsFunctional Requirement Short Message Service Content Provider Market Introduction Team Behaviour
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