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Conclusions

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A Theory of Marketing

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Abstract

The goal of this thesis was to advance the theory of marketing project with a conceptual framework that allows for a theoretically and empirically consistent description of marketing as a societal phenomenon, considers all practical and theoretical interests associated with the marketing notion, and provides consistent conceptual means for observation and self-reflection.131

See section 2.1.1.

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(2006). Conclusions. In: A Theory of Marketing. DUV. https://doi.org/10.1007/978-3-8350-9131-3_7

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