Abstract
This section draws on the requirements towards a theory of marketing mentioned above which scholars suggested over the last six decades, to reflect on the theoretical contribution of our theory of marketing.126 Subsequently, we discuss how this theory fulfills its own requirements.
See section 2.1.1.
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© 2006 Deutscher Universitäts-Verlag | GWV Fachverlage GmbH, Wiesbaden
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(2006). Discussion. In: A Theory of Marketing. DUV. https://doi.org/10.1007/978-3-8350-9131-3_6
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DOI: https://doi.org/10.1007/978-3-8350-9131-3_6
Publisher Name: DUV
Print ISBN: 978-3-8350-0304-0
Online ISBN: 978-3-8350-9131-3
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