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Die Rolle der Strategischen Frühaufklärung im Innovationsmanagement

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Spektrum des Produktions- und Innovationsmanagements

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Während die Technologische Frühaufklärung seit den 70er Jahren als eine wichtige Aktivität zur Erhaltung der technologischen Wettbewerbsfähigkeit angesehen wird, hat die marktseitige Frühaufklärung bisher deutlich weniger Beachtung gefunden. Erst durch die erhöhte Frequenz von marktseitigen Disruptionen ist das Interesse in Wirtschaft und Wissenschaft gewachsen. Von einer marktseitigen Frühaufklärung wird hierbei die Aufdeckung wichtiger Veränderungen im soziokulturellen, politischen und Wettbewerbsumfeld erwartet, sowie die Auslösung geeigneter Reaktionen.

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Author information

Authors and Affiliations

  1. An-Institut Deutsche Telekom Laboratories, Technische Universität Berlin, Ernst-Reuter-Platz 7, D - 10587, Berlin

    Dipl.-Kfm. René Rohrbeck

  2. Lehrstuhl für Innovations- und Technologiemanagement, Technische Universität Berlin, Straße des 17. Juni 135, D - 10623, Berlin

    Professor Dr. Hans Georg Gemünden

Authors
  1. Dipl.-Kfm. René Rohrbeck
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  2. Professor Dr. Hans Georg Gemünden
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Editor information

Editors and Affiliations

  1. Center of Market-Oriented Product and Production Management Lehrstuhl für Betriebswirtschaftslehre, insbesondere Produktionswirtschaft, Johannes Gutenberg-Universität Mainz, Jakob Welder-Weg 9, D - 55128, Mainz

    Frank Himpel

  2. Abteilung für Produktions-, Logistik- und Umweltmanagement, Alpen-Adria-Universität Klagenfurt, Universitätsstraße 65-67, A - 9020, Klagenfurt

    Bernd Kaluza

  3. Dr. Ing. h.c. F. Porsche Aktiengesellschaft, Entwicklungszentrum, Porschestraße, D -71287, Weissach

    Jochen Wittmann (General Manager) (General Manager)

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Rohrbeck, R., Gemünden, H.G. (2008). Die Rolle der Strategischen Frühaufklärung im Innovationsmanagement. In: Himpel, F., Kaluza, B., Wittmann, J. (eds) Spektrum des Produktions- und Innovationsmanagements. Gabler. https://doi.org/10.1007/978-3-8350-5583-4_11

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