Expected Market Performance (of Subsidiaries)


The scale measures the degree of managers’ perception of a subsidiary’s future performance by estimating the future increase in sales and market shares for every subsidiary.


Market Share Exploratory Factor Analysis Future Market Future Increase National Corporation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Andersson, U./ Forsgren, M./ Pedersen, T. (2001): Subsidiary Performance in Multinational Corporations: The Importance of Technology Embeddedness, in: International Business Review, Vol. 10, pp. 3–23.CrossRefGoogle Scholar

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© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH Wiesbaden 2007

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