Senior Management Support in Strategy Implementation


The scale measures the degree of senior management support in strategy implementation. Senior management support is generally associated with resource allocations.


Strategy Implementation Senior Management Sales Manager Usable Response Share Leader 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Noble, C. H./ Mokwa, M. P.(1999): Implementing Marketing Strategies: Developing and Testing a Managerial Theory, in: Journal of Marketing, Vol. 63, pp. 57–73.CrossRefGoogle Scholar

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