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Abstract

The scale measures the extent to which a role is perceived to be critical to the success of the overall implementation effort.

Keywords

American Sociological Review Sales Manager Implementation Effort Usable Response Implementation Team 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Noble, C. H./ Mokwa, M. P. (1999): Implementing Marketing Strategies: Developing and Testing a Managerial Theory, in: Journal of Marketing, Vol. 63, pp. 57–73.CrossRefGoogle Scholar
  2. Aiken, M./ Hage, J. (1965): Organizational Alienations: A Comparative Analysis, in: American Sociological Review, Vol. 31, pp. 497–507.CrossRefGoogle Scholar

Copyright information

© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH Wiesbaden 2007

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