Abstract
The scale measures the degree to which a manager achieves the goals and objectives of a particular role and facilitates the overall success of the implementation effort.
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References
Noble, C. H./ Mokwa, M. P. (1999): Implementing Marketing Strategies: Developing and Testing a Managerial Theory, in: Journal of Marketing, Vol. 63, pp. 57–73.
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© 2007 Deutscher Universitäts-Verlag | GWV Fachverlage GmbH Wiesbaden
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(2007). Role Performance. In: Management Accounting & Control Scales Handbook. DUV. https://doi.org/10.1007/978-3-8350-5471-4_187
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DOI: https://doi.org/10.1007/978-3-8350-5471-4_187
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