The scale measures the extent to which a manager participated in the „shaping“ of his or her role, including involvement in, strategy formulation and later interactions with superiors to determine the exact nature of the role.


Strategy Formulation Sales Manager Usable Response Share Leader Scale Description 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Noble, C. H./ Mokwa, M. P. (1999): Implementing Marketing Strategies: Developing and Testing a Managerial Theory, in: Journal of Marketing, Vol. 63, pp. 57–73.CrossRefGoogle Scholar

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