The scale measures the extent to which a manager is determined to perform his individual implementation responsibilities well, regardless of her beliefs about the overall strategy.


Sales Manager Usable Response Share Leader Scale Description Extensive Responsibility 


  1. Noble, C. H./ Mokwa, M. P. (1999): Implementing Marketing Strategies: Developing and Testing a Managerial Theory, in: Journal of Marketing, Vol. 63, pp. 57–73.CrossRefGoogle Scholar

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