Championing in Strategy Implementation


The scale measures the extent to which it is perceived that a strategy is being led through the implementation process by a specific individual.


Strategy Implementation Implementation Process Specific Individual Sales Manager Usable Response 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Noble, C. H./ Mokwa, M. P.(1999): Implementing Marketing Strategies: Developing and Testing a Managerial Theory, in: Journal of Marketing, Vol. 63, pp. 57–73.CrossRefGoogle Scholar

Copyright information

© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH Wiesbaden 2007

Personalised recommendations