Product Complexity and Diversity


The scale measures the type of complexity and diversity of business. According to (2002), a company’s complexity increases as the breadth of its product line expands, as each product uses more unique components, and as more process options are available to manufacture the product or provide services (Swenson (1998).


Product Line Exploratory Factor Analysis Product Complexity Management Account Process Option 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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