Abstract
The scale measures the degree of emphasis organizations place on rules and procedures when developing marketing plans.
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References
Andrews, J./ Smith, D. C. (1996): In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products, in: Journal of Marketing Research, Vol. 33, pp. 174–187.
John, G./ Martin, J. (1984): Effects of Organizational Structure of Marketing Planning on Credibility and Utilization of Plan Output, in: Journal of Marketing Research, Vol. 21, pp. 170–183.
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© 2007 Deutscher Universitäts-Verlag | GWV Fachverlage GmbH Wiesbaden
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(2007). Planning Process Formalization. In: Management Accounting & Control Scales Handbook. DUV. https://doi.org/10.1007/978-3-8350-5471-4_158
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DOI: https://doi.org/10.1007/978-3-8350-5471-4_158
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