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Abstract

The scale measures the degree to which marketers and engineers perceived that interactions with personnel from other functional areas (especially from product planning) were worthwhile, productive, and satisfying.

Keywords

Exploratory Factor Analysis Functional Unit Market Research Product Planning Exploratory Investigation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Ayers, D./ Dahlstrom, R./ Skinner, S. J. (1997): An Exploratory Investigation of Organizational Antecedents to New Product Success, in: Journal of Marketing Research, Vol. 34, pp. 107–116.CrossRefGoogle Scholar
  2. Ruekert, R. W./ Walker Jr., O. C. (1987): Marketing’s Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence, in: Journal of Marketing, Vol. 51, pp. 1–19.CrossRefGoogle Scholar

Copyright information

© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH Wiesbaden 2007

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