The scale measures the degree to which marketers and engineers perceived that interactions with personnel from other functional areas (especially from product planning) were worthwhile, productive, and satisfying.


Exploratory Factor Analysis Functional Unit Market Research Product Planning Exploratory Investigation 


  1. Ayers, D./ Dahlstrom, R./ Skinner, S. J. (1997): An Exploratory Investigation of Organizational Antecedents to New Product Success, in: Journal of Marketing Research, Vol. 34, pp. 107–116.CrossRefGoogle Scholar
  2. Ruekert, R. W./ Walker Jr., O. C. (1987): Marketing’s Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence, in: Journal of Marketing, Vol. 51, pp. 1–19.CrossRefGoogle Scholar

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