Involvement of a Strategy


The scale measures the extent to which a strategy involves a wide range of managers and functions within the organization.


Exploratory Factor Analysis Sales Manager Usable Response Promotional Strategy Share Leader 


  1. Noble, C. H./ Mokwa, M. P.(1999): Implementing Marketing Strategies: Developing and Testing a Managerial Theory, in: Journal of Marketing, Vol. 63, pp. 57–73.CrossRefGoogle Scholar

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