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Involvement of a Strategy

Abstract

The scale measures the extent to which a strategy involves a wide range of managers and functions within the organization.

Keywords

Exploratory Factor Analysis Sales Manager Usable Response Promotional Strategy Share Leader 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Noble, C. H./ Mokwa, M. P.(1999): Implementing Marketing Strategies: Developing and Testing a Managerial Theory, in: Journal of Marketing, Vol. 63, pp. 57–73.CrossRefGoogle Scholar

Copyright information

© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH Wiesbaden 2007

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