Intrinsic Motivation to Plan


The scale measures the extent to which respondents engage in marketing planning and ideation for intrinsically rewarding reasons.


Intrinsic Motivation Favorite Task Marketing Strategy American Market Association Marketing Program 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Andrews, J./ Smith, D. C. (1996): In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products, in: Journal of Marketing Research, Vol. 33, pp. 174–187.CrossRefGoogle Scholar
  2. Lawler III, E. E./ Hall, D. T. (1970): Relationship of Job Characteristics to Job Involvement, Satisfaction, and Intrinsic Motivation, in: Journal of Applied Psychology, Vol. 54, pp. 305–312.CrossRefGoogle Scholar
  3. Spiro, R. L./ Weitz, B. A. (1990): Adaptive Selling: Conceptualization, Measurement, and Nomological Validity, in: Journal of Marketing Research, Vol. 27, pp. 61–69.CrossRefGoogle Scholar

Copyright information

© Deutscher Universitäts-Verlag | GWV Fachverlage GmbH Wiesbaden 2007

Personalised recommendations