The scale measures the extent of products managers’ interaction with members of areas outside of product management (e.g. personnel in sales, research and development, operations).


Exploratory Factor Analysis Market Research Product Manager Mailing List Individual Indicator 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Andrews, J./ Smith, D. C. (1996): In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products, in: Journal of Marketing Research, Vol. 33, pp. 174–187.CrossRefGoogle Scholar

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